Grace Williams, Founder
Born in Bloomington, IN and based in Boulder, CO, Grace has a passion for showcasing the beauty found in the most real and raw parts of life. Her work provides a place of intersection between athletics, life, and philosophy, enabling conversation and an appreciation for what it means to be human. She graduated from Indiana University with degrees in Biology and Neurophilosophy, but quickly jumped into the film and photo industry.
A former D1 runner and retired professional cyclist, she now focuses on pursuing her own ultra-endurance adventures all over the world.
Emily Segura Maze, Co-Founder
Originally from a small mountain town in Costa Rica and now based in Bellingham, WA, Emily is a lifelong artist with a passion for pushing the boundaries of experimental storytelling.
Her creative journey began at the New Mexico School for the Arts, where she studied Fine Arts and developed a love for cameras. She later earned a Bachelor of Science in Environmental and Sustainability Studies with minors in Creative Media, Film, and Spanish from Northern Arizona University.
Now, Emily works as a freelancer in the film and photo world. Combining her passion in media production and her education to create meaningful content that inspires and motivates.
Client List
State Bicycle Company
Specialized
Patagonia
Ventum
Runner’s World
Boulderthon
Lazer
Shimano
TrailRunner Magazine
CINCH Cycling
Boltcutter Cycles
Cynisca Cycling
Alive & Well
Skratch Labs
Footprints
Ground Keeper Decals
Factor Bikes